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  • Blog
  • 17 April 2019
  • 1 min. reading time

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence.

Additionally, he also explains the main conclusions of the Report 'Approaching the Future: Trends in Reputation and Management of Intangibles 2019', prepared by Corporate Excellence - Center for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how the reputational asset has improved in Spain and how the voice of the CEO should be given more value within an organisation.

The fourth edition of this report has had the collaboration of Dircom for the dissemination of field work and the Chair of Metrics and Management of Intangibles for the analysis of results. The report includes the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

José Antonio R. Piedrabuena -- The intestinal flora and our health

The gut flora is a striking display of trans-kingdom symbiosis cooperating gut bacteria with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic two-way communication along the "gut axis-" brain". These processes can affect human health, as certain human behaviors appear to be...

  • Blog
  • 3 min. reading time

The genetics of human beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth of five videos made for PROA Comunicación. "New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence...

  • Blog
  • 1 min. reading time

Valvanuz Serna Ruiz -- Communication Trends for 2022

I recently heard that on 1 January we will not be entering 2022, but the third season of 2020, and who's to say that this is not the case, when after the global shutdown caused by the coronavirus, Omicron infections are running rampant, we have been through unexpected atmospheric phenomena, we are...

  • Blog
  • 4 min. reading time

Communication and business growth

Carlos Mira, president of the Cre100do Foundation, explains what the foundation's activity is, what characteristics are shared by the companies it is aimed at, and details to what extent a company's communication and branding can be important for the international expansion of companies, putting the focus on the...

  • Blog
  • 1 min. reading time

Do we know all the financial digitalization variables?

The financial digitalization concept refers to the complexity of the subject, on the one hand, digitalization, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analog and digital processes, in mechanics, electronics...they indicate continuous (analog) or discontinuous (digital) processes,...

  • Blog
  • 2 min. reading time

Communication, key to the repositioning of investment advisors in the face of Mifid II

The entry into force of Mifid II on January 1, 2018 is causing profound changes in the business models of firms that offer investment advisory services. While the process of transposing Spanish legislation over European regulation is still not finalized, a wide range of firms that provide, irrespective of prominence...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.