Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

"The audit of media circulation and audience is required by advertisers and quality content has to be paid for", acknowledged Manuel Sala, director general of Información y Control de Publicaciones S.A. (OJD), at the PROA Communication Observatory, held at Degussa's headquarters. "That...

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

IESE Prof. Pablo Fernández opened the Encuentros Degussa, organised by Proa Comunicación, with a presentation in which he analyzed real cases he has encountered in the more than 150 lawsuits and arbitrations in which he has participated. On the decision of the President of the Government to change the law...

For innovative companies, the current landscape continues to be marked by the growing importance of digital technology. Specifically, a new BCG report, The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation are increasingly deploying digital technology in their...

It is ironic, to say the least, that only a few weeks ago we considered the Steven Spielberg vs. Netflix conflict to be over and, just a few days later, the director headed the genuine spot for what will be his biggest competitor. The fact that Spielberg's face in the very foreground kicks off the new...

The Comtur 2.0 project, in which teachers from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) participated, focused on the study of the use and influence of social media and communication 2.0 in tourism decision-making between 2013 and 2016....