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Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid

Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, at which it presented the technology startup accelerator Pèpites ShakerThe new model, which is based on the transfer of innovation from start-ups to large corporations, is a different model.

Proa Comunicación managed the press and media relations, achieving a significant impact in the national, economic and specialised media. In this way, Tessi Iberia has achieved media visibility and notoriety, an essential objective to achieve the desired positioning of the company in the Spanish market.

Tessi is an international company with a presence in France, Switzerland and Spain, a leader in process outsourcing that helps companies to digitally transform.

In the picture, Iberia CEO Christos Yannicopoulos during his speech at the Innovation Afterwork.

 

-- Lucía Casanueva participates in the conference 'The value of collaboration'.

The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by speakers Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In...

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.

The production company of Ben Kendall, creative director of Proa Comunicación, has produced the campaign "Dead or Alive", created by the McCann agency for the Dirección General de Tráfico, which has been awarded the Gran AMPE de Oro in Multimedia, a category that includes more than three media awarded by the Asociación de Medios...

-- PROA manages the communication of the AEDHE Business Excellence Awards 2022

The Asociación de Empresarios del Henares (AEDHE), a solid and experienced intersectoral employers' association that contributes to promoting the development of companies in the Corredor del Henares, has entrusted PROA with the management of the communication of the 'AEDHE Awards for Business Excellence 2022', which have been presented by the...

-- PROA strengthens its team with the incorporation of Ricardo Cuevas as director

PROA, a communications and reputation management consultancy, announces the expansion of its team with the incorporation of Ricardo Cuevas as account director. In this way, PROA continues its commitment to senior professionals to offer its clients a differentiating consultancy service. Ricardo Cuevas...

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.