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Marketing and communication in consultancy and professional services companies

Roberto Bodegas, partner in charge of the marketing and communications department at KPMG in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has answered questions related to the evolution of marketing and communication over the last decade, the profile of a DIRCOM in a company like KPMG and what he considers essential in a communication consultancy, as well as highlighting the development of KPMG in recent years.

Triage would have ruled them out!

Undoubtedly one of the biggest causes of distress for housebound people over 70 years of age has been the news that coronavirus patients over 80 years of age would not be admitted to the ICU. In many hospitals it has been implemented as is. In...

"Cinema has always adapted to change".

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has participated in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he also gives his opinion on the aid...

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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Emotional management of coronavirus crisis

Proa Comunicación offers a service of emotional management of the coronavirus crisis. Ana R. Heras Piedrabuena, HR consultant and trainer of Proa Comunicación, helps companies to avoid the state of paralysis that this situation can produce. Fear paralyzes us. In ancient times, the human being was in a permanent...

PROA Communication 10 Years : Is ageing a new disease?

Dr Ángel Durántez, an expert in Sports Medicine and Age Management, explains in detail what this medical speciality consists of, and also clarifies whether ageing can be considered a disease. "We have to take care of ourselves as much as if we were going to live our whole lives", he says .....

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

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