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"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the link between social networks and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies need to facilitate dialogue".

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

"The state's task is to avoid historical distortions for political purposes".

The former Minister of Education, Culture and Sport José Ignacio Wert has presented his book 'La educación en España, asignatura pendiente' in the Proa Comunicación videos on the occasion of its tenth anniversary. "The work of the state is to avoid historical distortions for political purposes", he stated forcefully when referring to the...

Now more than ever, the SME needs a contingency plan

"We are living this like a movie, a scary movie". So began one of the many communiqués that have flooded the web these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear generated by the current situation and...

Subscriptions: An Alternative to the Advertising Model in Digital Media?

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled "Subscriptions, the new black," we wanted to delve into the implications they have on companies from the operational, organisational and cultural points of view. For...

-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interviews the opinion editor of El Mundo on the importance of recovering the classics to understand the present. Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence that the craft of writing demands. He defines himself as...

Drunkenness has consequences

Aimed at politicians who want the votes of young drinkers and are so far enabling them to do so, they should know: Repeated alcohol consumption during adolescence can affect brain function in future generations, which could put their offspring at risk....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Communication companies need to facilitate dialogue.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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