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PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future.

 

 

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What was a crisis like?

No one today doubts that we are going through a turbulent time marked by the uncertainty generated by constant technological evolution. It seems that the only certainty we have left is the classic adage that change is the only thing that is permanent. In the field of corporate communication, these exceptional times generate...

Business communication post-COVID-19

We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers, who have to...

Two Proa Comunicación's communication campaigns, among the best of 2019

Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Communication corresponding to 2019. These ones are the organization of the third edition of the National Snow Sports Awards and the celebration of Madrid VAT Forum The main objective...

Innovative trends in communication

Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles stressed the importance of innovation and creativity in the strategies of companies, which are becoming more and more important....

The Luca de Tena Foundation renews the portal of the Laboratory to deepen trends and journalistic training

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

Maria Gonzalez --Blending talent: the most precious intangible in communication agencies

The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.