POSITIONING A LEADING FIRM IN CREATIVE SOLUTIONS
Service
Sector
Advocacy
Responsible
Lucía Casanueva, Valvanuz Serna, Ben KendallÁlvaro Ramos
CHALLENGE
Ontier, an international law firm with a presence in fourteen countries, wanted to have an corporate video that would convey its personality and essence.
Ontier's lawyers love challenges, live their projects as their own and dedicate their extensive legal training to the design and execution of creative and imaginative solutions aimed at achieving the client's objective.
The Audiovisual Services Department of PROA Comunicaciónled by creative director Ben Kendall, was responsible for the full conceptualisation and realisation of the project.
The main challenge for PROA Comunicación was to capture on an audiovisual level what Ontier represents, a law firm that offers what every client is looking for: a legal partner for their business who will make their problems their own, who will look for creative solutions, who is present in fourteen countries and who can always be called by name.
SOLUTION
After a process of immersion in the client, we proposed to to highlight the firm's human potential and the creativity of its professionals. A production very much based on its lawyers and with resources from the offices themselves, humanising the result and personalising it for Ontier's employees.
The video was presented at its annual partners' meeting and seven different versions were made for each of the countries where the firm is present.
RESULTS
The original video was aimed at Spain, but its impact was so positive that the client decided to create different versions for each of the countries where it is present. The collaboration of PROA Comunicación was once again required to resume filming and complete new audiovisual pieces. The video reinforced the internal cohesion of the firm and the external positioning of Ontier as a creative law firm against the traditional big law firms.
https://www.youtube.com/watch?v=JiEfz-2VvA0&ab_channel=PROA