News

  • Blog
  • 12 May 2021
  • 1 min. reading time

Luis Abril: "For things to go well outside, you have to do it very well inside".

Luis AbrilLucía Casanueva, economist, lawyer and consultant, talks with Lucía Casanueva, PROA's managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces.

In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know the companies in depth in order to transmit what they do. However, he believes that it is essential that things are done well within companies so that they go well abroad.

This video can be reproduced as long as PROA is mentioned as its original source.

What do customers expect from their brands in the midst of a coronavirus?

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

  • Blog
  • 5 min. reading time

The AIG - All Blacks Rugby sponsorship: the X-ray of a success story

It was recently announced that the sponsorship of AIG, a world leader in insurance, with the All Blacks, the most famous and iconic team in the world of Rugby, would not be renewed. It was a news that has caused a great impact as it is one of the most important...

  • Blog
  • 5 min. reading time

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterised the almighty Vice President Dick Cheney's relationship with the press, noting how "Cheney decided to elude the press,...

  • Blog
  • 2 min. reading time

PROA analysis: the debate under scrutiny

The coronavirus and two very different political blocs (left/right) starred yesterday in the debate of the candidates for the Presidency of the Community of Madrid. The debate focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate of...

  • Blog
  • 3 min. reading time

Alicia Campos Serrano -- Africa since 1940. The past of the present

Frederick Cooper, History of Africa since 1940. El pasado del presente, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of Frederick Cooper's talent reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and...

  • Blog
  • 2 min. reading time

AI, a great revolution for businesses

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, they are still quite cautious about implementing this technology in their...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.