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-- Conversation with Oscar winner Sergio López-Rivera

Valvanuz Serna Ruizmanaging partner of PROAtalks to Sergio López-RiveraOscar winner, on the importance of giving light to the creativity of children who can't find their place. In doing so, he pays tribute to eight-year-old Sergio, who has courageously helped him to achieve film gold.

This VIDEO may be reproduced provided that PROA is credited as the original source.

Communication in times of coronavirus

The coronavirus crisis is changing the way we relate to each other, including between corporate communications professionals and journalists. The press conferences in which journalists coincided with members of a company's or organisation's communications office were no longer the same thing....

José Ramón Barros Cabalar -- The new Cold War: China, systemic rival of the West

"By reason of this general connection of political freedom with freedom of thought, philosophy appears in history only where and to the extent that free constitutions are created". "Tien (Heaven) does not rule nature, but the emperor rules everything and only he....

Now more than ever, the SME needs a contingency plan

"We're living this like a movie, a scary movie." This was the beginning of one of the many announcements that have flooded the net these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear...

Diversification and focus on business, values of communication specialised in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased in...

Is there hope for hope?

I never thought that the context in which I would write about boards of directors in Spain would be so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since I humbly admit that I feel incapable of anticipating...

Theresa Zabell -- "We must all take care of the sea".

Theresa Zabell, president of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling a healthy lifestyle in the youngest members of the community by encouraging them to...

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