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José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partnerabout his book "Why did Franquito revolt?" and his vision of the future of democracy.

It is possible to reproduce this video as long as PROA is mentioned as its original source.

Pablo de Villota -- The importance of 'GOD' sometimes being told 'NO'.

The shock of Diego Armando Maradona's death has brought back memories of a day I shared with the Argentinean star, which left a deep impression on me for several reasons. I seem to remember it was in 2014, when, as head of Formula 1 sponsorship at the...

Coronavirus, a volatility factor for a market with many opportunities and some risks for the investor

The experts at Trea Asset Management, an independent asset manager specialising in management mandates for financial institutions, recently explained at a conference in Madrid their view of the economy, and the recommended positioning for investors, with a particular focus on Spanish and European equities. Coronavirus: a brake on production The...

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career.....

Security and cybersecurity

Nobody nowadays can imagine that in our homes there are no doors with locks of all kinds, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, presence detectors and a thousand other devices that I could go on...

Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanueva, founding partner of Proa Comunicación, interviews Tomás Epeldegui, CEO of Degussa in Spain, a leading company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has helped Degussa to...

Digitally Native Brands

In recent years we have seen numerous examples of digitally native vertical brands: digitally native brands which are born, live, and grow on the internet, with a business model of lower risk, greater ease of launching and enhanced with proposals that engage digital consumers. These are brands such as Allbirds...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.