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  • Blog
  • 7 April 2021
  • 1 min. reading time

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Nicolás Correa Groupa leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy.

A listed company since 1989 and with a presence in more than 20 countries, it is committed to innovation and the search for new technologies to satisfy the production needs of the main industrial sectors, with the aim of getting the most out of each application.

From now on, PROA will work with Grupo Nicolás Correa in a new position that allows it to continue strengthening its reputation and visibility to consolidate its leadership in the industrial sector.

For Valvanuz Serna RuizPROA's managing partner, "the trust that Grupo Nicolás Correa has placed in PROA demonstrates the importance that companies show for reputation and intangibles in a context in which the complexity of stakeholders is increasing. PROA offers Grupo Nicolás Correa, a Spanish and listed company with more than 70 years of experience, a senior multidisciplinary team that will constantly accompany it to promote its positioning, corporate purpose and leadership ".

REPRODUCTION OF THIS TEXT WILL BE PERMITTED WHENEVER PROA IS MENTIONED AS ITS MAIN SOURCE

How to communicate in a VUCA environment

How do we categorise VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

  • Blog
  • 2 min. reading time

Authoritarian leaders, progressive leaders

Alexander the Great directly attacked the Persian warlord who fled in fright scattering his army. Hernán Cortés with only five cavalrymen charged Aztec Cihuacóatl, shot him down and his army was dispersed. Tito, the marshal, goes to another life and Yugoslavia split up; Saddam Hussein, eliminated, his people continue fighting...

  • Blog
  • 3 min. reading time

Iván Martén -- "A just and intelligent transition must be achieved".

Iván Martén, president of Orkestra - Basque Institute of Competitiveness, analyses in a new PROA video the present and future energy situation and the energies that will be strengthened in the coming years. He also describes the role that the green economy and decarbonisation policies will play...

  • Blog
  • 1 min. reading time

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

  • Blog
  • 1 min. reading time

The Investment Priorities that Differentiate Digital Leaders

Companies that bet on expanding the capabilities of their staff and invest more in technology tend to show a higher degree of digital development than those that devote less resources to these priorities. This has been demonstrated by a study from the Boston Consulting Group (BCG), that surveyed 1,800 companies...

  • Blog
  • 3 min. reading time

-- In praise of my father

On 15 January, my dear father, Javier Casanueva Piñeiro, died suddenly at the age of 88. A formal and dutiful man, he was always clear about his obligations and his devotions. Thus, he graduated in Law from the University of Santiago de Compostela...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.