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Improvisation is not a strategy

Building a brand from scratch is not a question of aesthetics. It is, above all, a strategic exercise that requires rigour, time and active listening that goes far beyond the executive offices.

This is the view of Julia Montoro, director of PROA Comunicación, a strategic consultancy specialising in reputation, communication and public affairs. For her, the starting point is always the same, and it has a lot of professional humility.

«The first and most important step is to listen. We have to know the organisation in depth, what problem it solves or what needs it meets, who it addresses and in what competitive context it operates».

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Source: Dircomfidencial

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Improvisation is not a strategy

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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