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  • Blog
  • 4 March 2021
  • 1 min. reading time

Big success of the Madrid VAT Forum 2021, managed by PROA

Spanish VAT Services Asesores once again trusted in 2021, for the third consecutive year, the management of communication from the Madrid VAT Forum to PROA. The first digital edition of the only congress on VAT to be held in Spain was very successful, as it had an even greater number of attendees than the previous face-to-face editions.

The third edition of the congress on VAT organised by Spanish VAT Services Asesores focused on 'The VAT that awaits us 2021-2024. Times of electronic commerce, collaborative economy and digital platforms'.

Fernando MatesanzManaging Director of Spanish VAT Services Asesores, explained at the Madrid VAT Forum 2021 the difficulty for national and European administrations to manage fair taxation of the collaborative economy. He himself tells in a video for PROA the balance and conclusions of this very different edition.

This video may be reproduced provided that PROA is credited as the original source.

The results of communicating brand purpose

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

  • Blog
  • 1 min. reading time

Diversification and focus on business, values of communication specialised in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased in...

  • Blog
  • 2 min. reading time

Communication strategy in response to the epidemic: information by flooding

Crisis information management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it should contribute to success and not put a spoke in the wheel, not become an additional problem. How to...

  • Blog
  • 2 min. reading time

--The 20 most relevant educational influencers in RRSS

IMF Smart Education has compiled a ranking of the 20 most relevant educational influencers on social media to follow in order to learn about any subject. The aim of the list is to highlight the educational and democratic value of this new way of accessing knowledge, even the most specific...

  • Blog
  • 2 min. reading time

What do customers expect from their brands in the midst of a coronavirus?

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

  • Blog
  • 5 min. reading time

Key Steps for the Banking Sector to Improve its Reputation

The latest scandals involving large banks picked up by the press - the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander's incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds - portray...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.