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Communication challenges for fund managers

Antonio Salido, marketing and strategy consultant specialising in the financial sector, y former Global Head of Brand, Europe, Fidelityone of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes, and increased customer demands. Challenges that involve new strategies to differentiate the brand, and new business models.

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa is categorical about the...

Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Proa Comunicacion will manage ASTI Foundation's communication

ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face...

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

José Barros -- Why the US has just tightened its China policy

The US administration has taken a qualitative leap in the toughness of its relationship with China. On 29 May it directly accused China of the .......

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Communication challenges for fund managers

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