Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, participates in a report in the newspaper Expansión on the landing of British American Tobacco (BAT) in McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase for...

The "story" format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne.....

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...

The family gathers to celebrate grandfather's birthday. A woman overcomes her sister's apathy and embraces her in a tight embrace. The uncle makes the adolescent nephew drink from his glass, arguing that he "knows a lot about this". Children and grandchildren crowd together in...

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa is categorical about the...