News

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication in the context of the COVID-19 pandemic.

In order to correctly manage this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analyses, crisis communication strategies and actions to mitigate the effects of this situation.

-- PROA incorporates María Segimón to its Advisory Council

PROA, a communications and reputation management consultancy, has added María Segimón de Manzanos to its Advisory Board. The lawyer has more than three decades of professional practice and will bring to PROA her experience in the world of business and government....

Claire Global trusts in Proa Comunicación

Claire Global, an international marketplace for agri-food companies, has entrusted the development and management of its communication strategy to Proa Comunicación. Powered by pioneering software in the sector and based on artificial intelligence and machine learning, Claire Global responds to the need to connect, buy and sell products...

--PROA incorporates Pablo Gasull as a consultant

PROA maintains its course and expands its team with the incorporation of Pablo Gasull as a consultant. The aim of the consultancy firm is to continue with its growth strategy and create a team with a multidisciplinary approach. Gasull began his professional career collaborating with Audacity Partners in various marketing strategies for...

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

Proa Comunicación collaborates in the organisation of the II Madrid SnowZone Championship for journalists.

Madrid SnowZone, one of the largest indoor snow slopes in the world and the only one in Spain, held last Sunday 2nd April, the Second Madrid SnowZone Championship for journalists, in which 63 journalists from 26 media registered, including: Informativos Telecinco, MARCA, RTVE,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.