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Director of Digital Communication moderates debate on technology and inclusion

The director of digital communication of Proa CommunicationBárbara Yuste, moderated last Friday in the VI International WomanLiderTic Conference the round table on technology and inclusion, in which the following participated Ana González Talaván, Director of Digital Services at Microsoft. González Talaván presented the case of Sandra Timónthe first deafblind woman to work at the tech company to win the 2019 National Youth Award in the Social Engagement category.

González Talaván shared with Bárbara Yuste, who acted as interviewer, how to lead a diverse and inclusive team and what Sandra Timón's day-to-day life is like in the team. She also argued that any company can create a team of this type if it sets out to do so and has a clear objective. But, in her opinion, it is necessary for company managers to see inclusion and diversity as a business opportunity.

Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

Círculo de Orellana and PROA Comunicación join forces for women's leadership

The association Círculo de Orellana and PROA Comunicación have signed a collaboration agreement with the aim of contributing to the promotion and visibility of female talent. In the framework of Women's Day, both entities have formalised the agreement with which PROA becomes the communication consultancy firm of the...

Bárbara Yuste, director of the Digital Communication Area of Proa Comunicación, among the 100 women with talent to communicate

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montoro, director of PROA Comunicación, participated as one of the speakers at the II Women's Leadership Forum organised by the newspaper El Economista. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is...

Proa Comunicación organises the 3rd National Snow Sports Awards

For the third consecutive year, Proa Comunicación has collaborated in the organisation of the National Snow Sports Awards. Awarded by Madrid SnowZone and the RFEDI-Spainsnow, the third edition was held last Friday 15th November in the renovated facilities of the indoor snow resort. Sportsmen and...

PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.

Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held in...

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Director of Digital Communication moderates debate on technology and inclusion

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