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Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for The Economist on real equality between men and women. For her, this development will drive growth and the ultimate goal must be to achieve equal opportunities on the basis of differences and thus achieve the necessary balance in top management.

In this way, Casanueva ends up affirming that in order to strengthen leadership it is important that collective thinking prevails over the individual.

This article has been published in El Economista. Access it by clicking here click here.

Pierre Giacometti: "transformation is a communicative context of opportunities".

As part of its series of conferences 'New challenges, new answers', Deusto Business School and Madrid Foro Empresarial presented Pierre Giacometti (Nicolas Sarkozy's former communications advisor), who presented the main conclusions of his study: 'Companies facing the challenge of transformation: How do teams experience it, how do they...

Vae Solis Corporate, partner of Proa Comunicación, and Footprint > Consultants merge to create Vae Solis Communications

Vae Solis Corporate, Proa Communication partner since 2013, and Footprint> Consultants announce their merger under the name of Vae Solis Communications. This operation unites two renowned strategic communication companies, committed to the independence of the Board of Directors. This gives rise to an important actor in the communication sector in...

Álvaro Nieto: "The situation of journalism is dramatic".

The deputy director of the magazine 'Tiempo', Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that "the situation of journalism in Spain is dramatic". From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000...

Marketing outsourcing, the solution for businesses

In Spain, SMEs and the self-employed account for practically the entire business network. The so-called "startups" have received investment exceeding 1,200 million last year 2018 (9 times more than 8 years ago). There are many things that unite them all, but undoubtedly one of the most important is...

Fidentiis Gestión SGIIC

Financial communication

TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER...

Cristóbal Montoro is confident in the strength of the Spanish economy, "as long as policies do not spoil it".

"There are reasons to think that this can go well, as long as policies do not spoil it", concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory on Thursday 4 July. Montoro spoke on 'The Spanish economy and its challenges...

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Lucía Casanueva -- Towards a new model of leadership

This article has been published in El Economista. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.