News

The adviser and his reputation

In the economy of intangibles, reputation is no longer a soft commodity: in Spain for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria.. A good reputation of the board acts as a reverse risk premium: it reduces the cost of capital, facilitates access to financing on better terms and increases the valuation of the company (both in listed and unlisted companies in processes of sale, succession or entry of investors).

Different studies and surveys by KPMG and Corporate Excellence, The report, among others, shows that board reputation directly influences the perceptions of investors, analysts, customers, regulators and employees.

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Source: El Economista

Social inequalities have an even greater impact on well-being than economic inequalities.

Boston Consulting Group's SEDA Sustainable Economic Development Assessment report highlights the importance of considering factors beyond GDP to get a more complete picture of government performance. Madrid, 28 August 2019. The high levels of social inequalities, as reflected in the differences...

Lucía Casanueva--Listening with the eyes

We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats that...

PROA Comunicación launches PROA AI Guard, a pioneering service in generative AI engines.

The consultancy firm incorporates an innovative line that helps the main AI models to offer accurate, up-to-date information aligned with the core business and corporate identity of companies and their managers. PROA Comunicación has announced the launch of PROA AI Guard, an innovative service that positions PROA AI Guard as a...

Lack of love and violence among young people

On the way to maturity, human beings have to go through moments that can lead them to maturity or remain halfway through their development. Stages in which they are particularly influential, such as their stay in the womb, the first two years, pre-adolescence from 9 to 12 years of age, in which they...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the adventures of a Spaniard trying to make a name for himself in the then inaccessible world of racing.

The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidencial has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the mayoralty of Madrid....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The adviser and his reputation

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More conversations, more ideas, more PROA.
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