News

Presumption of guilt

In a context in which Spain's reputational and institutional deterioration is entering a worrying phase, we are faced with a media landscape that fosters the «penalty of the Telediario».». For the reader who is unfamiliar with the term, we refer to an episode that usually involves the detention of famous personalities, usually politicians or millionaires, accused of serious corruption offences in operations that usually begin with the arrest of the person concerned and are broadcast live on radio, television and social networks, which have sometimes been summoned to the scene of the crime by the judicial police themselves.

It is the beginning of a ordeal that often lasts for years and often destroys the life of the affected person and their entire family and social environment. Many have ended up acquitted after the corresponding oral trial, or even acquitted by the examining magistrate. We have seen two clear cases of this type in recent days: Jonathan Andic, The police, with half a dozen agents of the Mossos d'Esquadra, walked in handcuffs from the courthouse to the dungeons and vice versa. 

Storytelling in business

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice used to be more linked to the field of narrative and journalism but in recent years has been imposed in the business and political spheres....

Audrey Pascual, national champion in adapted skiing, silver at the Europa Cup --

The national champion of adapted skiing Audrey Pascual won silver in the Europa-Cup held this past weekend 27th and 28th November in Resterhöhe (Austria). This is the first of the international events that she will be able to face thanks to the sponsorship offered by Almar Consulting, a consulting...

With this brain we won't get very far', next book by Dr Piedrabuena

Dr. Rodríguez Piedrabuena reflects on the human brain in a new PROA Comunicación video and previews the contents of his next book: 'With this brain, we won't get very far'.

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Proa Comunicación participates in the Iberoamerican Communication Association Awards

On 18 October, the ASICOM Ibero-American Communication Awards were presented in the auditorium of the University of Oviedo. Proa Comunicación has collaborated in the dissemination of these awards, which are the recognition granted by the Iberoamerican Association of Communication together with the University of Oviedo...

Claire Global relies on PROA to produce its corporate video

Claire Global, an intelligent marketplace for agrifood companies, has relied on Proa Comunicación to produce its corporate video. Proa has put into value a pioneering software in the sector, based on artificial intelligence and machine learning. In addition, it has shaped how Claire Global responds to the need to connect,...

UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.