Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness
Journalism is a noble profession. But it is not always an exercise to be admired. That a society turns its back on virtue does not mean that good has lost steam or that evil is indulged with more elasticity. As the dictionary of the Real Academia de la Lengua Española (Royal Academy of the Spanish Language) states, journalism is a [...]
Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.
The specialised digital media Dircomfidencial reports the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on what is known as the 'newsreel penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation, which makes it necessary to establish [...]
Mercedes Asorey -- We are all judges
In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. Often we become those “judges” who, depending on our own personal [...]
-- PROA in the Top 50 communication agencies and consultancies in Spain, according to El Publicista ranking
PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has consolidated its position as one of the best communications and public relations agencies in Spain, forming part of the Top 50 in the specialised media El Publicista. The consultancy headed by Lucía Casanueva and Valvanuz Serna continues its growth [...]
-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications
The international Women Presidents Organisation (WPO) echoed the presentation of the report La nueva comunicación y marketing empresarial en tiempos de postpandemia, crisis económica y guerra (The new business communication and marketing in times of post-pandemic, economic crisis and war), written by José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of the [...]
-- PROA incorporates Dolors Marco to head the new Health, Pharma and Medical Technology area.
PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has hired Dolors Marco to head the new Health, Pharma and Medical Technology area, a unit that was created as part of the consultancy firm's expansion and consolidation project. This incorporation has been echoed by different media [...]
-- A hundred entrepreneurs attend the inauguration of PROA's new headquarters in Madrid
On Wednesday 16 November, PROA celebrated the inauguration of its new headquarters in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred entrepreneurs and senior managers. «The change of headquarters to a historic and emblematic neighbourhood of Madrid, such as Retiro, is part of a [...]
Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".
The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of communication auditing. As a journalist and as a [...]
Lucía Casanueva -- Crisis communication and the credibility of emergency medicine
PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies and individuals. Their management and [...]
Humberto Medina -- Spain and Latin America: a symbiosis in full swing
Humberto Medina, Junior Consultant at PROA, reflects in an article in Top Comunicación on the growing business ties between Spain and Latin America, a symbiosis in full evolution. The link between Spain and Latin America has been strengthening, little by little, in an evident way and for the common benefit. The strength of this link is evident [...]
-- Communication, a tool for risk management
Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and their reputation. Have you ever heard about an appointment in your company through the media before it was made?
Lucía Casanueva -- "Writing disciplines the brain and brings order to life".
In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneur, Lucía Casanueva is the founder of PROA, a company that offers communication services based on the [...]