Valvanuz Serna Ruiz and Lucía Casanueva -- "It is in PROA's DNA to put senior talent into the implementation of projects".
The managing partners of PROA, Lucía Casanueva and Valvanuz Serna, explain, in an interview with Dircomfidencial, their vision of the communication sector as well as the values that drive PROA's growth. PROA has managed to carve out a relevant niche for itself in a communication sector that is currently very atomised, with a multitude of [...]
-- PROA manages the communication of the International Seminar '20 years of FIL: Democracy and Freedom'.
On the occasion of the 20th anniversary of the International Freedom Foundation (FIL), an organisation presided over by the Nobel Prize for Literature Mario Vargas Llosa, renowned representatives of Latin American and Spanish politics met on Thursday 20 October at the seat of government of the Community of Madrid, in Spain, as part of the seminar "The International Freedom Foundation (FIL)".
Mercedes Asorey, Head of Litigation Communications, PROA
Mercedes Asorey will be the new head of PROA's Litigation Communications Department. With more than 20 years of specialisation in legal communication and marketing, Mercedes has extensive experience in legal information and has been director of communication in relevant law firms. Her knowledge of the legal aspects and the interest of information in [...]
Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication
In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain has appeared with a story of bellowing far from Balmoral that [...]
-- PROA manages the communication of the AEDHE Business Excellence Awards 2022
The Asociación de Empresarios del Henares (AEDHE), a solid and experienced intersectoral employers' association that contributes to promoting the development of companies in the Corredor del Henares, has entrusted PROA with the management of the communication of the 'AEDHE Awards for Business Excellence 2022', which they have presented on the occasion of the celebrations of the [...]
Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess
Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analysis firm Gartner published its annual survey of CMO (Chief Marketing Officer) spending and budgets. In [...]
Lucía Casanueva -- Listening to be
PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an uncomfortable meal. The latter are essential for a [...]
-- Solintal Proa Sailing Team, bronze in the Spanish J80 Championship, which makes them winners of the J80 National Circuit 2022.
The Solintal Sailing Team, sponsored by PROA, finished third in the Spanish J80 Championship - Gestilar Trophy, held in Galicia with almost 40 sailboats competing. The Cantabrian team climbed to third place on the podium behind Juan Carlos Ameneiro's Alboroto, who won the national championship, [...]
Lucía Casanueva -- Elizabeth II and the empire of good communication
The managing partner of PROA, Lucía Casanueva, reflects in an article published in El Debate on the importance of communication for organisations in the context of the events held for the funeral of Elizabeth II. We have seen it in 3D since the death of Isabel II: the success of a public image has [...]
Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".
Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging academic prestige and track record. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches "Media and Public Opinion", as well as "Media and Public Opinion" and "Media [...].
BCG Report -- 37% of non-office employees could leave in the next 6 months
37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, retail, manufacturing, healthcare, construction, retailing, manufacturing and [...]
Lucía Casanueva -- The Metaverse of Equality and the eight-thousander of life itself
August begins with another controversial stranded on the shore of the headquarters of the Ministry of Equality. Tuned images of XXL women make up a still life of stolen objects on the beach. In the foreground, the well-meaning, good-natured, adolescent campaign where complexes are exorcised from within. In the foreground, the moralising zeal of a [...]