Lucía Casanueva -- The (Good) Reputation
Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".
Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.
Our account director Ricardo Cuevas García has published an article in Dircomfidencial on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies. «The transmission of values by the owner is usually much more authentic because they tend to do it from the heart [...] but this passion, on its own, does not [...].
Lucía Casanueva -- Disinformation
Lucía Casanueva--Listening with the eyes
We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats offered to us by the technologies of today's [...]
Maria Gonzalez --Blending talent: the most precious intangible in communication agencies
The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent can have a significant impact [...]
PROA wins the Ana Baschwitz award for best Communication Agency
PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. “It is an honour that in the first edition of these awards, to which we wish a long and [...]