The dangers of narcissism
The brain begins to be built from the womb, but it is during the early years - beginning in infancy, a stage of maximum defencelessness - that our way of being emotional is most profoundly shaped. This is due to the complexity of brain development, an organ that, being plastic and malleable, remains influential even until the end of our lives.
The Brand as a strategic pillar and a generator of value
A brand is not a name or a logo. It is not about colours or beautiful designs. It is about transmitting at all times and with every piece of communication, your values as an individual or company, your philosophy and your positioning in the market. The brand defines, explains and sells. To do so, it is essential to [...]
"Today everything communicates and, if you don't know how to tell, you don't know how to lead".
Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson acquires a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer Spokesperson Training programmes designed to [...]
Circadian clocks: the hidden rhythms that drive our health
I write this note to demystify the concepts we have about the brain such as neural networks, computation and so on, by which it is ignored that the brain is, fundamentally, a conglomerate of biochemical processes elaborated by its neurons to act as signals of a complex and mysterious nocturnal and diurnal synchrony, between them and with the [...]
Trump, tariffs and reputation: how Spanish companies should prepare for the new global order
Donald Trump's return to the international political scene, with an increasingly aggressive protectionist narrative, heralds a profound change in the rules of global trade. His proposal to impose generalised tariffs is putting European companies, especially Spanish ones, on alert, given their strong export vocation and dependence on exporting sectors.
Inspiring Girls incorporates Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, to its Advisory Board.
The Foundation works to increase girls' self-esteem, career ambition and job prospects through the expertise of women volunteers from all sectors This collaboration is intended to reinforce the Advisory Board's strategic vision on reputation. The Inspiring Girls Foundation, which works to increase girls' self-esteem, career ambition and [...]
In a polarised context, crises have an even more uncertain end.
There are a series of strategies and methodologies for creating powerful stories that achieve the objectives pursued, from the linguistic, focused 100% on the quality of the message, its conceptualisation and who is the spokesperson, to managing details so minimal that they even have to do with neuroscience. [...]
PROA Comunicación presents its new brand film and strengthens the Visual Identity Unit
PROA Comunicación has presented its new brand film, directed by the prestigious filmmaker Ben Kendall and his team. This corporate film delves into the origins of the consultancy, its mission, vision and values, while introducing its team and highlighting its commitment to excellence in communication. It also reflects the company's [...]
Business leadership experts warn that "we are facing a crisis of core values".
The specialists advocate for compassionate leaders as opposed to those who encourage polarisation With the title 'Leadership for the 21st century', PROA Comunicación has held a new session of its Current Affairs Dialogues with the participation of José Antonio González, Global Director of Labour Relations at Hewlett Packard; Juan Carlos Campillo, executive coach [...]
José Antonio Rodríguez Piedrabuena: The food the brain needs
The brain needs many nutrients for healthy functioning, including amino acids, B-complex vitamins, polyunsaturated fatty acids ω-3 and ω-6, monounsaturated fatty acids, choline, vitamins C and D, and minerals such as iron, zinc, magnesium and others. Dietary sources include oily fish (sardines, salmon, shellfish, frigate mackerel), flaxseed, hemp seed, chia seeds, chia seeds, [...].
The importance of taking care of the health of our digital footprint
In today's digital age, the loss of a person's or entity's reputation can have devastating consequences. The most recent cases of companies and prominent personalities confirm that these situations not only entail significant economic losses, but can also seriously affect the mental health of those affected. For example, in 2024, Grifols, [...]
Juan María Nin: "Europe must stay united if it wants to remain relevant".
The president of the Círculo de Empresarios has analysed, during the first session 2025 of PROA Comunicación's Current Affairs Dialogues, the main challenges that Europe and Spain must face in order to regain global prominence. The President of the Círculo de Empresarios, Juan María Nin, kicked off the sessions [...]