PROA Comunicación takes part in the debate on disinformation at the Ateneo de Madrid
Luis Barreda, account director at PROA Comunicación and member of the Advisory Board of the Fundación Comunicando Futuro, was in charge of moderating the second round table of the conference on disinformation held at the Ateneo de Madrid, as part of the series of meetings organised by the foundation itself and the Ateneo's Information and Communication section. The [...]
PROA Comunicación strengthens its team with the incorporation of Luis Herrero-Tejedor as senior consultant
PROA Comunicación, a communications and public affairs consultancy, announces the expansion of its team with the arrival of Luis Herrero-Tejedor as senior consultant. In this way, PROA Comunicación confirms its commitment to the incorporation of proven professionals, with the clear objective of offering its clients a consultancy service of excellence and strategic contribution. [...]
"When leaders are consistent with purpose, they communicate with actions, not just words".
Interview with Ignacio Gabaldón, former Director of the Leadership Department of the Army War College and Co-founder of Talentum Evolution Ignacio Gabaldón is a Colonel in the Spanish Army, former Director of the Leadership Department of the Army War College and Co-founder of Talentum Evolution. With an extensive career [...]
The dangers of narcissism
The brain begins to be built from the womb, but it is during the early years - beginning in infancy, a stage of maximum defencelessness - that our way of being emotional is most profoundly shaped. This is due to the complexity of brain development, an organ that, being plastic and malleable, remains influential even until the end of our lives.
The Brand as a strategic pillar and a generator of value
A brand is not a name or a logo. It is not about colours or beautiful designs. It is about transmitting at all times and with every piece of communication, your values as an individual or company, your philosophy and your positioning in the market. The brand defines, explains and sells. To do so, it is essential to [...]
"Today everything communicates and, if you don't know how to tell, you don't know how to lead".
Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson acquires a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer Spokesperson Training programmes designed to [...]
Circadian clocks: the hidden rhythms that drive our health
I write this note to demystify the concepts we have about the brain such as neural networks, computation and so on, by which it is ignored that the brain is, fundamentally, a conglomerate of biochemical processes elaborated by its neurons to act as signals of a complex and mysterious nocturnal and diurnal synchrony, between them and with the [...]
Trump, tariffs and reputation: how Spanish companies should prepare for the new global order
Donald Trump's return to the international political scene, with an increasingly aggressive protectionist narrative, heralds a profound change in the rules of global trade. His proposal to impose generalised tariffs is putting European companies, especially Spanish ones, on alert, given their strong export vocation and dependence on exporting sectors.
Inspiring Girls incorporates Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, to its Advisory Board.
The Foundation works to increase girls' self-esteem, career ambition and job prospects through the expertise of women volunteers from all sectors This collaboration is intended to reinforce the Advisory Board's strategic vision on reputation. The Inspiring Girls Foundation, which works to increase girls' self-esteem, career ambition and [...]
In a polarised context, crises have an even more uncertain end.
There are a series of strategies and methodologies for creating powerful stories that achieve the objectives pursued, from the linguistic, focused 100% on the quality of the message, its conceptualisation and who is the spokesperson, to managing details so minimal that they even have to do with neuroscience. [...]
PROA Comunicación presents its new brand film and strengthens the Visual Identity Unit
PROA Comunicación has presented its new brand film, directed by the prestigious filmmaker Ben Kendall and his team. This corporate film delves into the origins of the consultancy, its mission, vision and values, while introducing its team and highlighting its commitment to excellence in communication. It also reflects the company's [...]
Business leadership experts warn that "we are facing a crisis of core values".
The specialists advocate for compassionate leaders as opposed to those who encourage polarisation With the title 'Leadership for the 21st century', PROA Comunicación has held a new session of its Current Affairs Dialogues with the participation of José Antonio González, Global Director of Labour Relations at Hewlett Packard; Juan Carlos Campillo, executive coach [...]