Jordi Sevilla: "In Spain the idea of the general interest has been lost".
The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the ‘Spain's current moment’ at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. “In Spain, the idea of the general interest has been lost,” he lamented. This concern and the idea that, despite the [...]
Ana Sánchez de la Nieta: "The Internet and technology have caught the media off guard".
The editor of «Conversations with», Ana Sánchez de la Nieta, considers that the Internet and new technologies have not led to a decline in the quality of journalism today, but on the contrary, they are tools that provide enormous possibilities and opportunities for media professionals. This is one of the reflections that [...]
Ortega Smith: "Equality today is a mere declaration of principle".
"Equality today is a mere declaration of principles", proclaimed Javier Ortega Smith, Secretary General of VOX, at the first Observatory of the year of the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held this Monday at the Club Financiero Génova. He made this forceful statement in reference to both the [...]
Great reception of the first Observatory of the tenth anniversary of Proa Comunicación
The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Nearly a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who gave a speech entitled "Defending [...]
José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".
The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true “guardian” of reputation, a very valuable asset for companies. During his speech [...]
Lourdes Garzón: "Digital transformation is more complicated for paper magazines".
In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of changes and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón tackles the phenomenon of fake news and the need to verify the information [...]
Borja Bergareche: "Fake news is a problem of news distribution by algorithms rather than information quality".
“We must differentiate between fake news and disinformation”, warned Borja Bergareche, director of digital innovation at Vocento, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke on ‘Profitable journalism in the era of fake news and Silicon Valley platforms’, clarifying what exactly we mean when we talk about 'fake news'.
Yago de la Cierva: "Crises affect all companies, not only badly managed ones".
“Crises affect all companies, not just badly managed ones”, warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke on ‘How to ask for forgiveness after [...]
Manuel Sala, Managing Director of OJD, participates in a new PROA Communication Observatory
“The audit of media circulation and audience is required by advertisers and quality content has to be paid for,” acknowledged Manuel Sala, director general of Información y Control de Publicaciones S.A. (OJD), at the PROA Communication Observatory, held at Degussa's headquarters. “This is something that already works [...].
Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".
"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence handed down by the judges of the [...]
Ben Kendall highlights the importance of corporate storytelling in the Proa Communication Observatories
A new edition of the Proa Communication Observatories was held on Thursday 26 April, with a presentation by Ben Kendall (CEO of Warren Films): ‘Storytelling in corporate management’. «Storytelling is being imposed in the business environment as a response to the fact that we live in the economy of the [...]
ABC reports on the Proa Communication Observatory
The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we see ourselves'.