Lucía Casanueva -- The (Good) Reputation
Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".
Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors
Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can mean a drag on its future development. But becoming a listed company also means obtaining financing, resolving the generational handover in a family business, [...]
Yago de la Cierva -- "Crises are the moments when true leadership is seen".
The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context gives no respite to the economy, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on contemporary crisis management, PROA Comunicación held [...]
PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.
PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy firm in its current stage of growth. "With the addition of Juan Cardona, PROA Comunicación continues to add senior talent to its [...]
Alberto Mendoza -- The new renewable energy film
The discourses present in cultural products allow us to identify trends circulating in society and warn of changes in perspectives on different public issues. In the case of renewable energies, it is interesting to observe the role they play in recent successful series and films, and how companies characterising renewable energies are [...]
Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".
Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on senior talent and the [...]
PROA sponsors Solintal Sailing Team in the J80 Spanish Cup
The Solintal Sailing Team, with the sporting sponsorship of PROA, has achieved the fifth position in the J80 Spanish Sailing Cup held in Santander last weekend. Immersed in the International Sailing Week City of Santander, the communication consultancy has joined this regatta team, two-time World Champion, [...]
Santiago Fernández-Gubieda -- Goal 2022: Distribute trust
Reputation and sustainability define companies' long-term profitability, according to BlackRock's leader The most important annual letter for corporate governance was released on 18 January. Larry Fink, chairman and founder of BlackRock, the world's largest fund manager with $10 trillion in assets, has [...]
It won't be so much what the brands do as the soul they put into it when they do it
A recent Kantar survey asked more than 30,000 consumers in over 50 countries how they expect companies to act during the coronavirus pandemic. According to the study, 75% of respondents said that companies should not use this crisis opportunistically to promote their brand. By [...]
Felipe VI and crisis communication
We are experiencing days filled with all kinds of intense emotions. At a time when the coronavirus has brought our lives to a sudden halt, we are faced with another scenario that deepens the crisis of the monarchy. Or perhaps it strengthens it? Let us analyse a case of crisis communication that, in […]
Banking and reputation, how the Spanish economy has evolved in recent years
Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the value of [...]