-- Solintal Proa Sailing Team, bronze in the Spanish J80 Championship, which makes them winners of the J80 National Circuit 2022.
The Solintal Sailing Team, sponsored by PROA, finished third in the Spanish J80 Championship - Gestilar Trophy, held in Galicia with almost 40 sailboats competing. The Cantabrian team climbed to third place on the podium behind Juan Carlos Ameneiro's Alboroto, who won the national championship, [...]
PROA sponsors Solintal Sailing Team in the J80 Spanish Cup
The Solintal Sailing Team, with the sporting sponsorship of PROA, has achieved the fifth position in the J80 Spanish Sailing Cup held in Santander last weekend. Immersed in the International Sailing Week City of Santander, the communication consultancy has joined this regatta team, two-time World Champion, [...]
Pablo de Villota -- Estrella Galicia and Ferrari, when sponsorship is an example of less is more (much more)
In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things are going badly, the first thing to be cut is sponsorship, for example [...]
The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial
Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. On the case of Gene Haas, a businessman who decided to enter Formula 1, De Villota assures: «They made first-class mistakes. Sometimes in [...]
Challenges for sports sponsorship in the face of digital transformation
Sponsorship, like the rest of the Marketing-Mix tools, is also facing powerful challenges in the face of the digital transformation in which we are immersed. Due to the great changes we are experiencing in terms of the way in which sporting events are communicated and reported, sponsorship is perhaps at a difficult crossroads, as, in the face of the digital [...]
How to manage sponsorship to enhance reputation
Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is a very powerful action if you [...]