Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".
The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of communication auditing. As a journalist and as a [...]
Lucía Casanueva -- Crisis communication and the credibility of emergency medicine
PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies and individuals. Their management and [...]
Humberto Medina -- Spain and Latin America: a symbiosis in full swing
Humberto Medina, Junior Consultant at PROA, reflects in an article in Top Comunicación on the growing business ties between Spain and Latin America, a symbiosis in full evolution. The link between Spain and Latin America has been strengthening, little by little, in an evident way and for the common benefit. The strength of this link is evident [...]
Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication
In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain has appeared with a story of bellowing far from Balmoral that [...]
-- PROA manages the communication of the AEDHE Business Excellence Awards 2022
The Asociación de Empresarios del Henares (AEDHE), a solid and experienced intersectoral employers' association that contributes to promoting the development of companies in the Corredor del Henares, has entrusted PROA with the management of the communication of the 'AEDHE Awards for Business Excellence 2022', which they have presented on the occasion of the celebrations of the [...]
Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess
Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analysis firm Gartner published its annual survey of CMO (Chief Marketing Officer) spending and budgets. In [...]
-- PROA incorporates María Segimón to its Advisory Council
PROA, a communications and reputation management consultancy, has incorporated María Segimón de Manzanos to its Advisory Board. The lawyer has more than three decades of professional practice and will bring to PROA her experience in the world of business and corporate governance. María Segimón is a lawyer and [...]
-- Octopia entrusts PROA with the communication of its entry into the Spanish market.
The international company Octopia, a marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market. The consultancy firm will work on generating brand awareness, positioning and relevance of both the company and its CEO and executives. To this end, PROA will help to position [...]
-- Ethosfera relies on PROA for the launch of its think tank
Ethosfera has prepared the report Five ethical debates for the future of Spain, which will be presented with the strategic support of PROA at an event on 2 June at 19:00 at the Círculo de Bellas Artes. The report, which is based on an exercise of ethical reflection and deliberation, gathers the [...]
-- PROA expands its management team with the incorporation of Julia Montoro
PROA, a communications and reputation management consultancy, has announced the incorporation of Julia Montoro as director. The reinforcement of its management team responds to its ongoing commitment to provide a strategic senior service to clients and to its brand projection in the market. Julia Montoro specialises in corporate communications. [...]
Ana Heras Piedrabuena -- How does internal communication and teamwork influence motivation?
Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel that they are listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, trained to live and coexist [...].
Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?
In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That the newscast penalty can be [...]