From energy transition to action
The renewable energy sector now has unprecedented importance on the political and industrial agenda of developed countries. However, although countries are making progress in energy diversification and security, this sector is not without its challenges. Price volatility, regulation in some cases, and resistance from certain stakeholders are slowing down […]
AEDyR relies on PROA Comunicación to strengthen its communication strategy
The Spanish Association of Desalination and Reuse (AEDyR), an organisation that has been leading the desalination and water reuse sector in Spain for 25 years, has chosen PROA Comunicación to develop and execute its communication strategy. PROA Comunicación will be responsible for reinforcing its positioning as a reference and voice of the desalination and [...]
Yago de la Cierva -- "Crises are the moments when true leadership is seen".
The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context gives no respite to the economy, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on contemporary crisis management, PROA Comunicación held [...]
Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry
In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of humanity, from space exploration to protecting borders and ensuring the security of the world's people.
PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.
PROA Comunicación, a consultancy specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just incorporated Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created area of Defence, Aeronautics, Security and Space (DASE) was created as a [...]
María Domínguez -- Kate Winslet: empathy and confidence for the perfect interview
A video of Kate Winslet in an interview with a child journalist flooded all social networks, serving as a reminder about the importance of empathy, and about not forgetting the first times we also had to face a challenge, especially in the professional field. But from the point of view of [...]
Lucía Casanueva -- Benedict XVI: an ode to coherence
Lucía Casanueva, managing partner of PROA Comunicación, reflects in this column published in El Debate on the figure of Benedict XVI and his communication skills. Few deaths leave as many questions unanswered as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with an intense brilliance, with a bibliography […]
Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".
Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on senior talent and the [...]
Lucía Casanueva -- Reinventing the concept of a communications consultancy firm
The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it selects new professionals [...]
-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications
The international Women Presidents Organisation (WPO) echoed the presentation of the report La nueva comunicación y marketing empresarial en tiempos de postpandemia, crisis económica y guerra (The new business communication and marketing in times of post-pandemic, economic crisis and war), written by José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of the [...]
-- PROA incorporates Dolors Marco to head the new Health, Pharma and Medical Technology area.
PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has hired Dolors Marco to head the new Health, Pharma and Medical Technology area, a unit that was created as part of the consultancy firm's expansion and consolidation project. This incorporation has been echoed by different media [...]
-- A hundred entrepreneurs attend the inauguration of PROA's new headquarters in Madrid
On Wednesday 16 November, PROA celebrated the inauguration of its new headquarters in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred entrepreneurs and senior managers. «The change of headquarters to a historic and emblematic neighbourhood of Madrid, such as Retiro, is part of a [...]