Álvaro Merino -- "In a high-performance team, talent must have a collective essence".
Álvaro Merino, expert in leadership, talent and team organisation. In 2016, he participated as academic director in the launch of the Real Madrid University School alongside Jorge Valdano. He is the driving force behind the company 3’59, from where he provides comprehensive solutions to business and sports organisations and accompanies sportsmen and women in their future challenges. In addition, he [...]
Maria Gonzalez --Blending talent: the most precious intangible in communication agencies
The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent can have a significant impact [...]
PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.
PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy firm in its current stage of growth. "With the addition of Juan Cardona, PROA Comunicación continues to add senior talent to its [...]
Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".
The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of communication auditing. As a journalist and as a [...]
BCG Report -- 37% of non-office employees could leave in the next 6 months
37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, retail, manufacturing, healthcare, construction, retailing, manufacturing and [...]
Álvaro Nieto - Damn neutrals
Access Álvaro Nieto's blog The concept of ‘fake news’, which has become so fashionable in recent times, contains a terrible message in its very name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, given that it is the media that are in charge of [...]
Pilar Urbano -- Does a journalist have the right to remain silent?
The slogan ‘report with rigour, without favour and without fear’ says almost everything about information. Rigour requires research, the checking of versions, documentation and testimonial, written, audio or graphic evidence... to back up what is reported. Without favour points directly to neutrality, fairness, objectivity, without personal interests or those of the news company [...].
Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest
Forty years ago, Formula 1 went through a crisis similar to the one currently affecting European professional football with the introduction of the Super League. In that clash between ‘commercialists’ and ‘federationists’, neither side emerged victorious, forcing both parties to reach an agreement. Will the same thing happen now? Formula 1 has experienced conflicts very similar to those currently affecting [...]
Barbara Yuste-- "The data provides scientific evidence, not opinions, but facts".
The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies. Our Digital Area Manager, Bárbara Yuste, analyses the benefits that the use of Big Data and AI can bring to [...]
Alicia Campos Serrano -- Africa since 1940. The past of the present
Frederick Cooper, History of Africa since 1940. El pasado del presente, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) «When a historian of Frederick Cooper's talent reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that proposes to the sciences [...]".
José María Sánchez Galera -- The hero and the saint, leadership role models
France is one of the countries which, for centuries, has often had intellectuals and organisations that have set standards. Its geopolitical position, its academic institutions, its media, its sense of excellence are some of the aspects that explain why it is a reference outside its borders. A Latin and Mediterranean country inserted in the [...]
Mirian Izquierdo -- Why family businesses need to be transformed through boards of directors and independent directors
Much of the research comparing the financial performance of family firms with that of non-family firms emphasises that family firms outperform other firms. However, several studies since the research: Board Composition, Balancing Family Influence in S&P 500 firms (Anderson, Reeb 2004) conclude that when removing from the sample of 500 companies, [...]