Barbara Yuste-- Why all social networks want us to watch stories
The «story» format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne. To read the full article [...]
-- Is internal communication a fad?
That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue after the pandemic, when we manage to [...]
Candela Gómez -- Instagram wins the game
Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a quicker way, marked by the [...]
Fabiola Vásquez Gómez -- Solidarity in communication
For almost a whole year, people have been alone in their homes and some, the lucky ones, with their families. As a result of this situation, brands have sought to take advantage of the vacuum for their communication, which is why solidarity is presented as a necessary asset to overcome the crisis.
Luis Abad -- The locomotive of economic recovery is digitalisation
Spain has what it takes to transform its industry technologically and lead the revival of economic activity in Europe. Moments such as the one we are experiencing due to COVID-19 are unique and occur once every few decades. In the future, it will be remembered/studied as one of the milestones that marked a before and after [...]
Miguel Marín -- Talent or bust: that's the question
Times are hard. No one can deny that. Never before has the same generation had to deal with possibly the two deepest global economic crises ever seen. The demands of adaptation that the 21st century per se brought, especially as a result of the technological revolution, have now been multiplied by a global economic crisis.
Spain, among the top ten most attractive countries for digital talent
Spain is one of the ten most attractive countries for attracting and retaining digital talent, one of the most in-demand professional groups in the world and, according to a new study conducted by Boston Consulting Group and The Network, an international alliance of employment websites in which Infoempleo participates, also one of the most attractive groups for attracting and retaining [...]
Millennials versus Boomers
When the children of your first colleagues start arriving in the company, you experience mixed feelings. After the fond memories of your first professional steps, alarm bells ring when you realise that the children you saw in the cradle are already here. At the same time that I am facing this new experience, I see that [...]