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  • Blog
  • 26 November 2020
  • 1 min. reading time

Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam GómezDirector of Financial Communications at PROAThe report describes the current challenges in the financial sector and the importance of specialised communication. 

This text may be reproduced provided that PROA is credited as the original source.

José Antonio Rodríguez Piedrabuena -- The nervous system bears little resemblance to the idea of an organ composed of neural networks.

A Spanish company reports that it works for companies with the following principle: "A model, which works like neurons", "Imitates neurons to predict consumer behaviour". I leave it to the readers to draw conclusions about this offer after reading the following: The brain is very...

  • Blog
  • 3 min. reading time

Almar Consulting chooses PROA to manage its corporate communication strategy

ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any...

  • Blog
  • 1 min. reading time

The Job Market requires Workers with New Tech Skills

The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers' opinions on whether the current educational system effectively prepares future workers to build a professional profile...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

Dr. José Antonio Rodríguez Piedrabuena interviews Beatriz Aranda, PhD in Natural Sciences and team leader developing immunotherapies in a biotechnology company in New York, about advanced genetics and future results in cancer research. This VIDEO may be reproduced provided that...

  • Blog
  • 1 min. reading time

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of...

  • Blog
  • 1 min. reading time

Private banking: models for growth in a complex environment

Recent estimates published by the consultancy firm DBK on the private banking market in Spain confirm that this continues to be a very attractive niche for operators in this sector. According to its latest report, by the end of 2019, the total volume will reach 480,000 million euros, and there will be 420,000...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.