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Proa Comunicación attends the presentation of the study "The challenge of STEM vocations".

The lack of guidance and academic difficulty are two key factors in the fall of enrolments in technical careers, according to the conclusions of the study "The challenge in STEM vocations", presented on Tuesday 24 September in Madrid and attended by Proa Comunicación. The report, carried out by the DigitalES Association and in which Altran has participated, analyses the reasons for this drop, trying to offer solutions as to why Spanish students discard subjects linked to technological development.

Some of the data from the study are quite worrying and demand, as was made clear during the presentation ceremony, a rapid response from all the agents involved. Thus, 30% of secondary school pupils have not taken any technology subject, as this is always presented as optional and conditional on the offer of each centre.

59% of the school heads surveyed in the report consider that teachers at their schools do not receive the necessary training to guide students in their choice of pathway. In this respect, it should also be noted that only 3% of the teachers who took part in the study specialise in mathematics, technology or ICT. It was precisely this percentage that the acting Minister of Education and Vocational Training, Isabel Celaá, referred to during her speech at the event. She said that "a comprehensive training plan" is needed for teachers to provide them with the appropriate knowledge in STEM subjects.

Only 25% of girl engineers

On the other hand, the report concludes that only 25% of girls chose to study engineering in 2018, being the majority group at university, representing 55% of the student body. The results of the study show that there is also a greater drop in enrolments of girls than boys in these studies.

The data show that girls show lower self-confidence than boys, recognising that they have more difficulties than boys in understanding mathematics and solving problems (78% vs. 67%).

Among the recommendations included in the DigitalES Association report are the promotion of a more social vision of technical careers, increasing the visibility of women in these subjects and the training of teachers in these fields to better guide students in making academic decisions.

Download the report here

Proa Comunicación attends the XXVI edition of the FEDEPE Awards Ceremony

The Spanish Federation of Women Managers, Executives, Professionals and Businesswomen (Fedepe) presented this Wednesday the awards to all its winners at the XXVI edition of the Fedepe Awards, which distinguish the work of women in the sphere of the economy, society and culture, and of...

Proa Comunicación participates in the Masterclass on communication organised by the London School of Economics at the Ramón Areces Foundation.

PROA Comunicación has participated in the masterclass on communication organised by the Ramón Areces Foundation in collaboration with the London School of Economics (LSE). This academic conference entitled "Global media and communication in the era of digital transformation" has been attended by Lucía Casanueva, partner of PROA Communication, who has been...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

-- The managing partner of PROA, Lucía Casanueva, participates in the presentation of WPO in Galicia.

"For a company to succeed it is essential to apply the group idea, to work the collective mind of the whole team at the service of the organisation", recognised Lucía Casanueva, managing partner of PROA, during the presentation of the Women Presidents Organisation (WPO) in Galicia. Within the framework of the conference 'The impact...

SHOW2BE entrusts PROA Comunicación with its launch strategy

SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación to design and execute its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market....

Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid

Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, where it presented the technology startup accelerator Pèpites Shaker, a different model based on the transfer of innovation from companies that have just been born to those that are still in the...

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