News

-- The VINCI Autoroutes Foundation entrusts PROA with the communication of the European Responsible Driving Barometer for the eighth consecutive year.

The VINCI Autoroutes Foundation has once again entrusted PROA for the eighth consecutive year with the communication of its European Responsible Driving Barometer. This study identifies, through a large survey of drivers in 11 EU countries, their driving habits and highlights the main risks, as well as the improvements needed at the wheel, in order to guide good driving practices.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

Among the conclusions of this year's edition, the following can be highlighted:

  • 16% of European drivers admit to 'becoming someone else' when behind the wheel and believe they become more nervous, impulsive or aggressive. This percentage drops to 15 % in Spanish drivers.
  • 35% of European drivers say they are very nervous on long journeys in heavy traffic.The same sentiment is expressed by 41% of Spanish drivers.
  • 53% of European drivers confess that they honk inappropriately at drivers who irritate them.. However, the percentage reaches 66% for Spanish drivers.

-- Solintal Sailing Team, runner-up in the 37th Prince of Asturias J80 Trophy

The Solintal Sailing Team, with the sporting sponsorship of PROA, has climbed to the second step of the podium of the 37th Prince of Asturias Trophy in the J80 category held last weekend in Galician waters. Organised by Monte Real Club de Yates de Bayona and the Escuela...

Woman Forward" award winners, supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, chaired by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognised the career of the sportswoman Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in...

PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just hired Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created Defence, Aeronautics, Security and...

-- Cinfo, a leading Spanish company in automatic production technologies, trusts in PROA

Cinfo, a leading Spanish company in automatic production technologies, has entrusted PROA to develop its communication strategy. The start of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, will be the first step in the...

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.