Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth of five videos made for PROA Comunicación. "New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence...

A new study by Boston Consulting Group and MIT Sloan Management Review reveals growing concern among executives about the risks of AI. It also highlights the five organisational behaviours that companies that are successfully harnessing the value of AI have in common. After several decades of progress,...

"We're living this like a movie, a scary movie." This was the beginning of one of the many announcements that have flooded the net these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear...

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

Nobody denies that 2018 had been, from a legal point of view, a real revolution in matters such as personal privacy. After a year discussing the new European Data Protection Regulation, on May 25 the regulation became fully applicable, and with it came an important change in how companies and...