The manager in the mirror

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled "Subscriptions, the new black," we wanted to delve into the implications they have on companies from the operational, organisational and cultural points of view. For...

The coronavirus pandemic is fatally affecting the elderly and those of any age who are compromised by major diseases. This happens not only in epidemics but in all natural disasters, war situations, famines etc. in which the older generation is decimated...

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the...

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...

It is a fact that television audiences, as a general trend, are declining in the world of sport. Are we simply in a period of transition from analogue to digital models, or are the "bosses" of the various competitions, driven by the short-term money from the sale of rights to...