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Proa Comunicación brings its independent and personalised consulting label to Levante

PROA Communication takes another step in the expansion of its services arriving in the Valencian Community with the help of journalist Rocío Hidalgo. The Consultantcy expands its offer of corporate and business communication with its characteristic personal dedication by providing unique and expert partners.

From now on, in the Valencian Community there will be a headquarters specialised in crisis communication and reputation management, financial communication, strategic communication consulting, political communication, digital communication consulting, internal communication, institutional relations and public affairs, organisation of corporate events, sports sponsorship management, and innovative litigation communications.

Rocío Hidalgo, is the director of the Delegation in the Valencian Community. Journalist from CEU San Pablo de Valencia, master in RNE and ICEMD-ESIC. For 20 years she has led corporate communication projects in Madrid and has developed her work as a journalist in national media. She currently directs and presents the show "I like it!" on RNE. She has excelled in the management of institutional relations. She has had training in creative and entrepreneurial areas as well as in the development of new businesses and the implementation of the litigation communications to manage the reputation of those investigated in criminal proceedings. She has been recognized by the Ministry of Culture with a National Award and has obtained the Silver Antenna as a journalist.

Proa celebrates its 10th year of successful operations, with headquarters in Madrid, Barcelona, Galicia, Bilbao, and now also Valencia.

The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it is...

Proa Comunicación joins as new patron of Woman Forward Foundation

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making areas of the economic sphere, focusing on the relationship that this has with the defence of...

Proa Comunicación and Vae Solis Europe Build an Alliance

Proa Comunicación and Vae Solis Europe build an alliance to provide EU expertise and Public Affairs advisory to Spanish companies Interview with Paul d'Amécourt and Olivier Benoist, representing Vae Solis Europe. What are the specificities of Vae Solis Europe? The Vae Solis Europe team is specialized in European...

What is the difference between talking and communicating?

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...

The challenges of Brand Spain

Javier Martín-Domínguez, president of the International Press Club, has analysed the challenges of Brand Spain in the videos of the tenth anniversary of Proa Comunicación. He also summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of...

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