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  • Blog
  • 20 November 2019
  • 1 min. reading time

Communication in fund management companies

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model, which optimises the client's investment, differentiates its brand from competitors, and boosts the growth objectives of the asset manager at all times.

Eduardo Rodríguez Rovira -- Confine viruses, not people

This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy ....
  • Blog
  • 2 min. reading time

With this brain we won't get very far', next book by Dr Piedrabuena

Dr. Rodríguez Piedrabuena reflects on the human brain in a new PROA Comunicación video and previews the contents of his next book: 'With this brain, we won't get very far'.

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  • Blog
  • 1 min. reading time

What does handwriting expertise consist of?

María José Vega Intriago, human resources consultant and judicial expert calligrapher, explains what calligraphic expertise consists of, what uses it has and what the work process is. Additionally, she details the implication of calligraphic expertise facing new trends and the digital transformation.

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  • Blog
  • 1 min. reading time

Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication ....
  • Blog
  • 1 min. reading time

The Challenges of the Asset Management Industry in a More Complex Scenario in the Markets and for Businesses

The recent event focused on the asset management industry, organised by the Association for Progress and Management (APD) and Inverco, brought out interesting conclusions about the health of the sector, the concerns that affect the industry, and the challenges it has to face. With an attendance of over 650 people,...

  • Blog
  • 2 min. reading time

10 Management Skills Required by Companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in Proa Comunicación's video when companies should call a headhunter. Also, he describes to what extent it is important to consider the professional environment and highlights the 10 management skills that companies currently require: The courage and determination to take risks...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.