News

-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19.

Gamma Health has ensured the exclusive online distribution of this mask in Spain, which has been scientifically endorsed by the Institute of Molecular Medicine (iMM) in Lisbon and recognised by institutions such as the Direction Générale des Entreprises or the Institut Pasteur de Lille.

In the words of David Gómez García, Director of Institutional Relations at Gamma Health: "We are starting a collaboration with PROA as our communication agency that we hope will be long-lasting and prosper for everyone".

They are currently testing the solution that will inactivate the virus in more fabrics with which to produce other protection garments aimed at the health sector.

Until the end of the month, Gamma Health offers readers of the PROA newsletter a 5% discount on all products on their website with the DISCOUNT-PROA code.

This text may be reproduced provided that PROA is mentioned as its original source

José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO in a technology company and the challenges posed by the new normal. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

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Degussa

Leadership and corporate positioning

MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA's managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector. In this interview, Ortega...

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. In addition, he explains why it is necessary to invest in management and, finally, he sets out his recommendations for Spanish SMEs to face...

Spanish consumers will change their consumption habits in the new normality

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

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-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

More conversations, more ideas, more PROA. Follow us on our networks.

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