Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and specifically women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its...

The consultancy firm specialising in building and managing the reputation of companies and their executives has hired Mar Peiteado to head the Health, Beauty and Wellness area. This new unit that PROA Comunicación is launching is the result of the good moment the consultancy firm is experiencing. Its consolidated position in the...

Spain has what it takes to technologically transform its industry and lead the reactivation of the activity in Europe Moments like the one we are experiencing due to Covid-19 are unique and happen only once every ten years. In the future, it will be remembered/studied as one of the milestones in...

"The audit of media circulation and audience is required by advertisers and quality content has to be paid for", acknowledged Manuel Sala, director general of Información y Control de Publicaciones S.A. (OJD), at the PROA Communication Observatory, held at Degussa's headquarters. "That...

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...