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Victoria Ortega: Technological transformation in justice is absolutely necessary

Victoria OrtegaPresident of the General Council of Spanish Lawyers, speaks to Valvanuz Serna Ruizmanaging partner of PROAThe report, on the changes the judiciary is facing as a result of the pandemic and how technological transformation has been and is key to the sector.

In this interview, Ortega says that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we must always try to do better.

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Managing a digital crisis

Bárbara Yuste, Head of Digital Communication at Proa Comunicación, details how to manage a digital crisis. Transparency and speed are two essential factors in a scenario of crisis in the digital environment, especially in moments like the ones we are living these days. Companies and institutions have to be prepared...

Home confinement

It's a big virus that when I talk or cough, it drops to the ground at only one metre twenty. It's a single-stranded ribonucleic acid virus, and it has the spike-like glycoprotein that recognises the cells of the lung alveoli and uses them to replicate, it keeps...

How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors in a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared...

Artificial Intelligence, A Key Element among the 50 Most Innovative Companies

For innovative companies, the current landscape is still marked by the growing importance of digital technology. In particular, a new BCG report titled The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation increasingly implement more AI tools to develop new technologies and...

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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A Calm, then Acceleration or Pause before Stagnation?

As has become normal in recent months, interpreting macro data is quite challenging. To follow the abundant amounts of data every day and develop a macro thesis is like building a jigsaw puzzle that is continuously changing its shapes. If this is normally already difficult, in the last few months...

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