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Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, answers in an interview with the magazine Very Safe on the most topical issues. Lucía Casanueva states that when she founded PROA thought there was room to create a boutique communications firm with clients from different sectors that strives for excellence and does not rotate the team of consultants who serve the client.

In conclusion, Casanueva does not miss the opportunity to express the need to start "looking at the world in feminine terms" as a consequence of the challenges posed by the pandemic and the crisis it entails.

This interview has been published in Muy Segura. Access it by clicking click here.

The crisis spokesperson: 10 hits (I)

Crisis management in communication cannot be understood without the figure of the spokesperson. In previous posts it has been mentioned that the company must have a specific committee to coordinate all actions. Although the committee should include senior management and the people responsible for...

The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America. Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to...

Cristóbal Montoro trusts the strength of the Spanish economy, "provided that politics do not spoil it".

"There are reasons to think that this can go well, provided that politics do not spoil it," concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory Thursday, July 4. Montoro spoke about 'The Spanish economy and...

PROA Report -- A Dummies' Guide to the European Funds

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

-- Ontier

Audiovisual Communication

Position a leading law firm in creative solutions...

Pedro Rodríguez -- Afghanistan and the post-American world

Between the assault on the Capitol and the withdrawal from Kabul: the disturbing end of an era The withdrawal from Afghanistan is not what it seems. It is not a short-lived international news story, nor a distant event encapsulated 8,000 kilometres away. Nor should it be a new opportunity for the...

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Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

This interview has been published in Muy Segura. Access it by clicking click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.