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Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account manager Ricardo Cuevas García has written in PRECISELY/MINENTLY the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, managers and communication professionals should embrace its adoption with logic and respect.

Claire Global entrusts PROA with the production of its corporate video

Claire Global, an intelligent marketplace for agri-food companies, has entrusted PROA with the production of its corporate video.....

Juan Manuel Cendoya champions communication as a bridge between business and society at PROA Comunicación

The Deputy Chairman of Santander Spain and Chief Executive of Communications, Corporate Marketing and Research at Banco Santander speaks with Francisco Uría, Director General of the Spanish Institute of Banking and Finance at CUNEF University, in a new edition of PROA Comunicación’s ‘Current Affairs Dialogues’ series, dedicated to leadership, transformation...

-- TRESMARES CAPITAL trusts PROA for the production of its new corporate video 

The result is a 2' 30'' audiovisual film with a strong emotional impact. In the words of Ben Kendall, PROA's creative director: "The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed as a result of the pandemic....

Hafesa, Spanish multi-energy operator, chooses PROA Comunicación as its new strategic partner

The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new lines of business and the expansion of its network of service stations. Hafesa specialises in hydrocarbon trading and is one of the leading companies in the...

-- SOERMAR chooses PROA to lead its communications strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Centre and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, has placed its trust in PROA for the development and execution of its communication strategy. The...

AIG chooses Proa Comunicación to develop its communication strategy

AIG has selected Proa Comunicación to develop its communications strategy in Spain. AIG Europe Limited, Sucursal España, is a member company of AIG, one of the world's leading insurance and financial services companies, serving millions of commercial, institutional and individual clients in more than 80 countries....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.