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The adviser and his reputation

In the economy of intangibles, reputation is no longer a soft commodity: in Spain for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria.. A good reputation of the board acts as a reverse risk premium: it reduces the cost of capital, facilitates access to financing on better terms and increases the valuation of the company (both in listed and unlisted companies in processes of sale, succession or entry of investors).

Different studies and surveys by KPMG and Corporate Excellence, The report, among others, shows that board reputation directly influences the perceptions of investors, analysts, customers, regulators and employees.

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Source: El Economista

Elections in Aragon: PP wins, Vox triumphs

The elections in Aragon mark the second stage of the current electoral cycle, which will culminate in the battle for the Moncloa. The result reaffirms the trend that was already outlined in Extremadura and which is redrawing the map of power in Spain. The hegemony of the right is consolidated, with Vox...

Big success of the Madrid VAT Forum 2021, managed by PROA

Spanish VAT Services Asesores once again trusted in 2021, for the third consecutive year, the management of communication from the Madrid VAT Forum to PROA. The first digital edition of the only congress on VAT to be held in Spain was very successful, as it had an even greater number...

Repitition (I): Side A

Although not unexpectedly, it is most unusual that cautions and objections to the televised debates of candidates for senators and representatives have to be repeated, like the elections themselves, only six months later. Already spring of this year saw four electoral calls (general, European, municipal, autonomic) in April and May...

Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

The HANDS Charity Auction and Raffle, organised by the Emalaikat Foundation, was once again a resounding success after bringing together more than 450 people, including artists, designers, businessmen, entrepreneurs, managers, prestigious firms, prominent professionals and people from all over the world, on 12 December at the Madrid Club House....

Woman Forward" award winners, supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, chaired by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognised the career of the sportswoman Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in...

-- PROA incorporates María Segimón to its Advisory Council

PROA, a communications and reputation management consultancy, has added María Segimón de Manzanos to its Advisory Board. The lawyer has more than three decades of professional practice and will bring to PROA her experience in the world of business and government....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The adviser and his reputation

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More conversations, more ideas, more PROA.
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