News

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformation environments with a high component of innovation, Cristina's professional career has been developed in the fields of business, public administration and the third sector. She has worked in the Communication and Institutional Relations offices of the University of Alcalá, the Ministry of Justice and the Ministry of Science and Innovation, having participated in high-level national and international projects. She has been Director of Institutional Relations for the technology company Indraas well as consultant for different companies and family businesses.

She is co-founder of the Women and Talent Association whose aim is to develop women's talents in the educational, social, cultural, sporting, artistic and professional fields.

Cristina holds a degree in Labour Sciences from the University of Alcalá, an Executive MBA from IE Business School, a Master in International Relations and Foreign Trade from the Instituto de Formación y Empleo and an Advanced Investor Relations Course from BME (Bolsas y Mercados Españoles).

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AEDyR relies on PROA Comunicación to strengthen its communication strategy

The Spanish Association of Desalination and Reuse (AEDyR), an organisation that has been leading the desalination and water reuse sector in Spain for 25 years, has chosen PROA Comunicación to develop and execute its communication strategy. PROA Comunicación will be responsible for reinforcing its positioning as a benchmark in the...

Proa Comunicación prepares Lantania's first Annual Report

Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document in which, apart from presenting the company and the solvency of its annual accounts, it explains its philosophy and its business...

Jaume Giró highlights the value of reputation at Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlights in Actualidad Económica the importance of reputation in corporations. "In these years of the new century, where digital communication has burst in and with it this jungle of information, it is often difficult to distinguish good information. In these times in which...

Elections in Aragon: PP wins, Vox triumphs

The elections in Aragon mark the second stage of the current electoral cycle, which will culminate in the battle for the Moncloa. The result reaffirms the trend that was already outlined in Extremadura and which is redrawing the map of power in Spain. The hegemony of the right is consolidated, with Vox...

Proa Comunicación took part in the Woman Forward Awards Gala

Lucía Casanueva, managing partner of Proa Comunicación, was in charge of presenting Theresa Zabell with one of the Woman Forward Awards for "Corporate Governance and Gender Diversity" organised by the Woman Forward Foundation, an institution that works to boost the creation of value in organisations, promoting female talent,...

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

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