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-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformation environments with a high component of innovation, Cristina's professional career has been developed in the fields of business, public administration and the third sector. She has worked in the Communication and Institutional Relations offices of the University of Alcalá, the Ministry of Justice and the Ministry of Science and Innovation, having participated in high-level national and international projects. She has been Director of Institutional Relations for the technology company Indraas well as consultant for different companies and family businesses.

She is co-founder of the Women and Talent Association whose aim is to develop women's talents in the educational, social, cultural, sporting, artistic and professional fields.

Cristina holds a degree in Labour Sciences from the University of Alcalá, an Executive MBA from IE Business School, a Master in International Relations and Foreign Trade from the Instituto de Formación y Empleo and an Advanced Investor Relations Course from BME (Bolsas y Mercados Españoles).

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Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.

The production company of Ben Kendall, creative director of Proa Comunicación, has produced the campaign "Dead or Alive", created by the McCann agency for the Dirección General de Tráfico, which has been awarded the Gran AMPE de Oro in Multimedia, a category that includes more than three media awarded by the Asociación de Medios...

PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.

Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held in...

Pablo Gasull -- An analysis of Woke culture with journalist Argemino Barro

Argemino Barro is a freelance correspondent in New York for El Confidencial, La Sexta and Televisión de Galicia. In 2014, he covered the war in eastern Ukraine and won the European "Belarus in Focus" award for the best report on Belarus. During his adolescence, his passion for unravelling the dynamics...

PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín

The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the communication departments of the companies are fighting...

Proa Comunicacion joins the Woman Forward Foundation as a trustee

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence...

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account director Ricardo Cuevas García has published in Dircomfidencial an article on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies. "The transmission of values by the owner tends to be much more authentic because they tend to do it from the heart [...] but this is not the only way of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Cristina Marcén, appointed director of PROA's Northern Area

This text may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
Follow us on our networks.