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Dialogue between industry and geopolitics

This is a defining moment for the defence and security industry. The sustained increase in defence spending by NATO member countries not only responds to an increasingly complex international situation: it opens the door to a structural transformation of the European industrial and technological model, and with it, an unprecedented opportunity for Spanish companies.

In 2025, Spain will spend more than 32 billion euros (2% of GDP) on defence and security. This figure could increase, depending on developments, even to around 3% of GDP in the coming years.

With this, Spain could invest as much as 50 billion euros each year. The need and obligation for states to invest in defence has become an imperative and a decisive factor in guaranteeing the security of their citizens.

This effort should be translated into further technological development, strategic autonomy, quality employment and industrial leadership. We have front a we the possibility of taking the initiative and leading from Spain, and with Spanish companies, this increase in defence capabilities at the European level.

Download the report carried out by the PROA Communication Strategic Analysis and Intelligence Unit on the dialogue between industry and geopolitics.

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just hired Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created Defence, Aeronautics, Security and...

PROA Comunicación brings together the new Dircom Board to analyse the role of the Dircom in an environment of uncertainty.

PROA Comunicación has organised a new edition of its Current Affairs Dialogues with the participation of Joaquín Mouriz (BNP Paribas Personal Finance), Fernando Geijo (Prosegur) and Patricia Peiró (Takeda), which addressed the strategic role of corporate communication in a context marked by uncertainty, the need for...

The Moving for Care Foundation entrusts its launch to PROA Comunicación

When a Foundation is born as a social initiative of a consolidated company with a solid reputation, it does not only need a name or a logo; it requires an identity capable of transmitting its values and a strong image of credibility and rigour. Mozo Grau-Ticare, a pioneering dental implantology company from Valladolid, entrusted...

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Dialogue between industry and geopolitics

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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