-- Valentine's Day, an opportunity for brands
With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, February 14th is a day to celebrate love which, although for some it has a commercial character, has become a key opportunity for brands to increase their sales and promote their products and services.
-- Paloma Beamonte joins the PROA Advisory Council
Paloma Beamonte joins the Advisory Board of PROA, a communications and reputation management consultancy. Paloma has more than 30 years' experience in the technology sector and will collaborate with PROA, contributing her knowledge and experience in reputation management to the firm and its clients, as well as [...]
Ana Heras Piedrabuena -- How does internal communication and teamwork influence motivation?
Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel that they are listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, trained to live and coexist [...].
Purificación Pujol --Media access to trials
Among the essential characteristics that define the trial, i.e., presence, debate and contradiction; oral conduct, and publicity of the hearing, the latter is not the least important, but shares with the others its essential character. It is perhaps unnecessary to clarify that when we use the expression “public hearing” we are referring [...].
Alejandro García -- NFTs, a model for certifying the value of things
Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them desirable. A prodigious quality [...]
Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?
In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That the newscast penalty can be [...]
Álvaro Bordas -- "Without emotion, there is no real communication".
Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim. Bordas has also spent 30 years [...]
Valvanuz Serna Ruiz -- Communication Trends for 2022
I recently heard that on 1 January we will not be entering 2022, but the third season of 2020, and who is to say that this is not the case, when after the global standstill caused by the coronavirus, the Omicron infections are spreading like wildfire, we have been through unexpected atmospheric phenomena, we are immersed in the crisis of the [...]
-- COEM exceeds the number of patients seen in Cameroon in 2019 up to November
The Association of Orthopaedic Surgeons of Spain for the World (COEM) has exceeded in the first 11 months of this year the number of patients treated during the whole of 2019, the last year before the COVID-19 pandemic, at its centre of activity, located at the Notre Dame de la Santé Hospital of the Servants of Charity of the Sisters of Charity [...].
PROA participates in the Dignity and Justice Association's medal ceremony --
PROA, through its managing partner, Lucía Casanueva, was present last Friday at the Dignity and Justice Association's medal ceremony. Lucía Casanueva was in charge of presenting this event, which recognises people who have stood out in the fight against terrorism and the defence of human rights.
How to prevent ransomware? --
Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (data kidnapping) for a special report [...]
Audrey Pascual, national champion in adapted skiing, silver at the Europa Cup --
The national champion of adapted skiing Audrey Pascual won the silver medal in the Europa-Cup held last weekend 27th and 28th November in Resterhöhe (Austria). This is the first of the international events that she will be able to face thanks to the sponsorship offered by Almar Consulting, a project management, engineering and services consultancy firm [...]