CEO, work on Christmas lunch --
Employees and bosses are looking forward to the Christmas lunch more than ever. The pandemic dampened the previous edition, and both are looking forward to this time of year with pent-up anticipation. Perhaps that is why this time the event presents greater risks than it does every year, especially for the organisers. However, [...]
Roberto Ruiz Ballesteros -- Villarejo's post-truth
On 20 October, the retired policeman under investigation in the Tándem case, José Villarejo, once again made a mess of things from the pulpit that the deputies gave him in Congress. He assured in the framework of the investigation commission of the Kitchen case that the Spanish spies secretly injected female hormones and testosterone inhibitors to the King emeritus, Juan Carlos [...]
What to consider for a media interview --
Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the capacity of control of the information that companies have over the media varies.
Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology
Dr. Rodríguez Piedrabuena interviews Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo, about the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of the Campo de Calatrava, Poblete explains the importance of geography and how its study allows [...]
Dr. José Antonio Rodríguez Piedrabuena -- Interview with Rodrigo Julián Fuentes, forestry engineer
Dr. Rodríguez Piedrabuena interviews Rodrigo Julián Fuentes, forestry engineer and manager of Fomecam, to find out about the problems caused by fires. Through an analysis of their causes, Fuentes explains the consequences of their origination, what preventive measures should be adopted to keep forests undamaged and how they should be managed.
José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health
Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not large in the moderate male drinker and may not [...]
Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?
In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a gift "that would last forever". [...]
José Antonio Rodríguez Piedrabuena-- Emotional intelligence and emotional intelligence courses
The emotional system is an anticipatory system genetically programmed for survival, which takes control because it is much faster and more organised; not surprisingly, it began hundreds of millions of years ago in brains under a protective structure, the skull. There was an evolutionary priority, moving from a powerful accumulation of neurons to [...]
Dr. José Antonio Rodríguez Piedrabuena -- Interview with Dr. Miguel de la Hoya
Dr. Rodríguez Piedrabuena interviews Dr. Miguel de la Hoya, physician and researcher at the Molecular Oncology Laboratory of the Hospital Clínico San Carlos, to learn about the most relevant aspects and characteristics of oncological diseases. This video may be reproduced as long as PROA is mentioned as the original source.
Ángela Jordana--When caring for and about people becomes a strategic priority
Some particular and general situations give us clear signals that the time has come to consider how the organisation lives, and how it takes care of the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attracting, inspiring and motivating talent; the [...]
José Antonio Rodríguez Piedrabuena-- Why do we age?
Ageing is a factor mainly due to the dysregulation of the systems intended to prevent, repair and regenerate our body. Since the aim of a geroprotector is to increase life expectancy, treatment should begin before the onset of any chronic disease and delay the onset of chronic diseases related to ageing.
--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.
PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the consultancy firm's Litigation Communication Department. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of launching a new area that requires a new kind of expertise.