-- Ethosfera relies on PROA for the launch of its think tank
Ethosfera has prepared the report Five ethical debates for the future of Spain, which will be presented with the strategic support of PROA at an event on 2 June at 19:00 at the Círculo de Bellas Artes. The report, which is based on an exercise of ethical reflection and deliberation, gathers the [...]
Pilar Urbano -- "Disinformation is the worst tyranny".
On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia, 1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and on other political topics, such as 11-S: El secreto de la Casa Blanca, La gran desmemoria or Yo [...]
-- Lucía Casanueva participates in the conference 'The value of collaboration'.
The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In it, they came to the conclusion that [...]
-- Interview with Eva Novoa, Director General of SOERMAR
PROA interviews Eva Novoa, general manager of the SOERMAR Technological Centre Foundation, an entity made up of small and medium-sized private Spanish shipyards, which will be 20 years old in 2022. In it, she reflects, among other matters, on the trajectory and the main projects of SOERMAR, the current situation of the naval sector or the importance of the [...]
Santiago Fernández-Gubieda -- Goal 2022: Distribute trust
Reputation and sustainability define companies' long-term profitability, according to BlackRock's leader The most important annual letter for corporate governance was released on 18 January. Larry Fink, chairman and founder of BlackRock, the world's largest fund manager with $10 trillion in assets, has [...]
Manuel López Torrents -- "Corporate governance is rusty, it prevents the circularity of the economy".
Manuel López Torrents is an economics journalist with a long career. After more than 25 years in the profession, he has accumulated experience in media such as El Economista, El Boletín, Onda Cero, El Confidencial, Negocio, Vozpópuli, La Política on Line and now Estrategias de Inversión. He was the promoter of the Spain Investors Day event and has just published [...]
-- PROA expands its management team with the incorporation of Julia Montoro
PROA, a communications and reputation management consultancy, has announced the incorporation of Julia Montoro as director. The reinforcement of its management team responds to its ongoing commitment to provide a strategic senior service to clients and to its brand projection in the market. Julia Montoro specialises in corporate communications. [...]
-- "The Infanta Cristina was unfairly sentenced to the dock and no one has apologised to her".
The criminal lawyer Pau Molins, who defended the Infanta Cristina in the trial of the Noos case, has stated that she "was unfairly seated in the dock" and "no one has apologised" after her acquittal. Molins made this statement at the second edition of the Observatory 'La pena de telediario', organised today in [...]
-- Interview with Enrique Arribas, President of the Spanish Marketing Association
Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and director of Marketing, Corporate and Brand of the Santander Group. Both reflect on the intangible values of the company -reputation, transparency, authenticity, among others-, the discipline of Marketing and its frontiers with Communication, [...]
-- The Minister of Justice warns that only 5.3% of law firm directorships are held by women.
"Nowadays, the presence of women is practically equal in the profession, with 44% of women lawyers, however, their presence in the highest positions in the management of law firms is only 5.3%", said the Minister of Justice, Pilar Llop. The minister attended the conference on 'Equality in [...]
-- Interview with Marta March, Alstom's Human Resources Leader
PROA interviews Alstom's Human Resources leader about this area and her experience in international companies. Together with Ana Heras, Director of Human Resources at PROA, Marta March reflects on internal communication as a key tool for achieving a company's objectives and retaining talent. A [...]
-- Valentine's Day, an opportunity for brands
With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, February 14th is a day to celebrate love which, although for some it has a commercial character, has become a key opportunity for brands to increase their sales and promote their products and services.