"Spain leads in reputation management, measurement and know-how".
Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition, he explains what are the main [...]
José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".
The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true “guardian” of reputation, a very valuable asset for companies. During his speech [...]
More than 50 percent of a brand's value lies in intangibles.
A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must listen to and respond to the [...]
Technology dominates the intangibles market
The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation was attended by Proa Comunicación. However, [...]
50% of an organisation's total value resides in its intangibles, according to Corporate Excellence
According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in the total value of many of the organisations [...].